News Broadcasts –
Evaluations
To select our groups news stories we first discussed what
kinds of stories each kind of broadcast would be expected to have. We decided
that because local news bulletins contain a lot of news which only targets
people in one area we would make sure that all of the stories were from the
north east or affected that community. For the BBC style bulletin we looked at
the biggest national news stories as we had a more general target audience. As
part of this we found one report which was on a lighter note to be our “and
finally” story which usually has human interest values. I then looked at the
biggest sports news for the north east and included two bulletins at the end of
the local news because they did not have as higher news value as the other
stories. The sports news I added for the BBC style script was much bigger
(title win and international retirement) so I decided that they would get a
much higher order in the bulletin. In my opinion all of the stories which we
chose were right for the target audience and hit on the right news values each
kind of report would look for.
When recording our broadcasts we did encounter a few
problems, mostly with the delivery of the scripts and the time it was taking to
record them. I had my speaking section of the broadcast recorded to a standard
which I was happy with considering the delays. It took a while longer for the
other members of our group to record their parts and I needed to help them with
pronunciation of difficult names. If we were to do this task again I would have
ensured that all names were spelled out phonetically. We actually worked well
in the group as we divided the writing of stories well and everyone knew how
many stories they had to cover and I made sure that the final script layout was
consistent. As a group our editing process could have been much more coherent
but again due to time restraints I thought that I did an okay job on the
recording I edited.
The audience feedback we received was generally positive
with people remaking that our selection of stories was good. The only thing
which other people said we could have done better was taking more time to edit
and make it sound that little bit more professional, a view which I share. The technical quality of my presentation was
much better than previous recordings I’ve done on the Myriad System. My tone
was clear and I felt that I sounded quite professional considering I had not
done this kind of thing before. We could have maybe rehearsed the scripts a few
more times before we recorded so if I were to do this again I would make sure
that the whole group was well prepared. In comparison to professional broadcasts
there is still obviously a long way to go but with more time taken in editing
and just a little more work on microphone techniques I don’t think I would be
far off that standard.
The local bulletin was fit for the target audience because
of the stories we featured. They were all local and current covered a varying
range of topics from crime to sport. The sport section of this broadcast
covered the range from top level sports to smaller teams like Gateshead
football club going to the playoff final at Wembley. The major weakness with
this broadcast was the varying quality of presenting styles and the quality of
editing. Given more time and more team work we could have made sure that the
local report didn’t have the feeling that it had all been stuck together, which
it had. As for the BBC bulletin I felt that it was stronger than the local
report, it had better editing and I felt that the main news stories were much
better written. The shows weaknesses came from lack of preparation in front of
the microphone which lead to me having to heavily edit Dave G’s parts due to stumbling
over words. As I’ve said before more preparation would majorly help with this
so next time rehearsal will be key.
David Burd.
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